Intentional Pricing for Hairstylists

If you've been guessing at your prices, holding the same rates for years, or quietly dreading the day you finally raise them, this is the workbook that ends all three.

It walks you through the exact process I used to stop undercharging and build a 3-day work week that actually pays: knowing your real numbers, pricing every service on purpose, and announcing your new rates without a single apology.

Inside you'll work through:

• The true cost of undercharging (the number most stylists never stop to calculate)

• The 3-Day Premium Formula to find your minimum hourly rate

• A full Service Profitability Audit so you can see exactly what each service really earns you

• The 5 Levers for raising your income without one terrifying price jump

• A fill-in worksheet to set your new prices, line by line

• Word-for-word scripts to announce your increase by email, text, or in person

• A cheat sheet for handling pushback with grace

• A signed pricing commitment to make it real

This isn't a guide you read and forget. By the last page, you'll have your new prices written down, a date to launch them, and the confidence to hold your number.

You're not too expensive. You've just been pricing on fear. Let's fix that, on purpose.